MEDIA

ORIGINAL ARTICLE
Daring Red by L'Oreal Professional
"L'Oreal is into classic looks - this is an updated version," says Terry Harrison, a member of the L'Oreal World Color and Style Council and owner of Salon St. Louis in South Saint Louis, MO, of the look above.
   Bobs are known for their uniform length on all sides, so Harrison decided to take another route in creating one.  After taking four inches off the model's shoulder-length hair, he employed what he calls a "soft" cutting technique that involved shaping the hair into a bob with shears, but leaving longer layers on the ends to create movement in the hair.
   Next, Harrison added highlights with L'Oreal's Pure Platine, a highlighting bleach, followed by L'Oreal's High Resistance Red 465.  He allowed the color to process for 35 minutes before rinsing the hair and shampooing with Marjirel Optimizing Shampoo.
   For the finish, Harrison blow-dried the hair with a round brush and applied a combination of Tecni-Pli Mousse and Tecni-Pli High Gloss for shine and control.  Last, he ran his fingers through the hair to leave it a little tousled and not too fixed.  Photography by L'Oreal Professional, Makeup by Marie Harrison.

ORIGINAL ARTICLE
Salon St. Louis.  The very mention of this fine Intercoiffure salon's name conjures up its "Best In Town" reputation.  Happily combining luxury with nexessity, the salon provides classic, fashionable haircuts and color, aesthetic facials, massage, nail care.  Salon St. Louis - the choice of professional women and men - garners recognition from major national magazines for its high style and great customer service.
(314) 771-8820

ORIGINAL ARTICLE
A CUT ABOVE
Salon St. Louis ends the search for the perfect haircut.

Tired of bad hair days and styles that don't work?  Whether you need to fix a color catastrophe or just want a new look, Salon St. Louis can solve all your hair dilemmas.  The salon offers in-depth consultation and an analysis of facial features, hair-growth patterns and styling needs before they ever cut a strand.
   You may want Jennifer Aniston's latest cut, but it may not work with your features.  "By looking at individual facial features, it's possible to design a hairstyle that is completely personal and creates accent at the most flattering areas," explains salon owner Terry Harrison.
   Our assistant art director Lisa Moran's hair was overprocessed from perms and constant color treatments, so we sent her to Salon St. Louis in search of the prefect haircut.  "I wanted a cut that had style and body and that would work with my lifestyle and hair type.  Instead of altering the structure of my hair with perms, I wanted something that worked with - not against - my hair."
   Lisa began the appointment by filling out a detailed questionnaire about her hair and lifestyle, and then Harrison interviewed her at length before they made a style decision together.  "I didn't really know what I wanted - but I knew what I didn't want," says Lisa.  "We concluded that I needed to have long hair or short hair because of my convertible," she explains.  "I couldn't have hair flying around my face."
   Next, Lisa headed to the shampoo station and reeived a fabulous head massage with Aveda oils.  Then she received a paraffin treatment for her hands - all of which is included in the salon's standard cuts.  Finally, a French circle collar, a weighted pillow that helps you relax, was placed around her neck.
   "Terry had really gained my trust by the time start to cut", says Lisa.  "The salon is really inviting and the staff is very friendly.  I wasn't nervous at all; I was excited to get a new hairstyle."
   And she didn't bat an eye when he cut nine inches off her chest-length hair.  The result:  a sexy, unstructured Meg Ryan messy look.
   "I've never had short hair before, but I really like it," says Lisa.  "It reflects my personality and I can do so much more with it.  My husband, Ed, has always liked me with long hair, and I did this without telling him.  But he liked it instantly when I came home.  He says it's more me."
   As part of the hair care service, Salon St. Louis offers crispings, where clients can come back two to three weeks after the original cut for a touch-up - a great perk with short styles like Lisa's.  Salon St. louis (3012 S. Grand, 771-8820) is a full-service hair salon that specializes in custom-design cuts and coloring services.  The salon also offers facials and make-up consultations.